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Home
Services
Clients
Case Studies
Team
Insights
Contact
In Residence Program
Home
Services
Clients
Case Studies
Team
Insights
Contact
In Residence Program
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  • Fearless Company (Video)
  • Haystack Digital (Websites)
  • Haystack Needle (Culture)
  • Haystack Reputation (DRM)
  • Haystack Worldwide (Events)
  • Sugar Bowl (Social Media)
  • Tailfeather (Branding)

Insights


Elevating M&A Websites Through Strategic Storytelling
Haystack Digital (Websites) Monica Yanda 3/5/25 Haystack Digital (Websites) Monica Yanda 3/5/25

Elevating M&A Websites Through Strategic Storytelling

A well-crafted digital strategy can make all the difference in shaping perceptions and ensuring a smooth transition during an M&A transaction.

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Video Profiles for Board Protection
Fearless Company (Video), Sugar Bowl (Social Media), Haystack Reputation (DRM) Monica Yanda 10/3/24 Fearless Company (Video), Sugar Bowl (Social Media), Haystack Reputation (DRM) Monica Yanda 10/3/24

Video Profiles for Board Protection

The production and promotion of videos that showcase individual board members may be the most powerful piece of proactive content that executives could invest in.

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The Long-Term Value of Investor Days
Haystack Worldwide (Events) Monica Yanda 8/25/24 Haystack Worldwide (Events) Monica Yanda 8/25/24

The Long-Term Value of Investor Days

Maximize the long-term ROI of your IR day efforts by optimizing production value and capturing engaging content that you can draw from again and again. 

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Optimize Your Digital Reputation Through Social Listening
Sugar Bowl (Social Media) Monica Yanda 4/20/24 Sugar Bowl (Social Media) Monica Yanda 4/20/24

Optimize Your Digital Reputation Through Social Listening

Knowledge is power, and social listening provides a goldmine of information for any company or communications team.

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Investor Day Evolution: Top Strategies for Success
Haystack Worldwide (Events) Monica Yanda 3/20/24 Haystack Worldwide (Events) Monica Yanda 3/20/24

Investor Day Evolution: Top Strategies for Success

The success of investor day production hinges on a company's ability to adapt to changing preferences and technological advancements.

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Protecting Board Directors in the Age of Activist Investing
Fearless Company (Video), Haystack Reputation (DRM), Sugar Bowl (Social Media) Monica Yanda 1/30/24 Fearless Company (Video), Haystack Reputation (DRM), Sugar Bowl (Social Media) Monica Yanda 1/30/24

Protecting Board Directors in the Age of Activist Investing

If you’re a public company, your proxy fight countdown clock is ticking. Learn how to proactively mitigate investor activism now.

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Data-Powered IR — A New Approach to Investor Relations
Haystack Digital (Websites), Sugar Bowl (Social Media), Haystack Reputation (DRM) 10/20/23 Haystack Digital (Websites), Sugar Bowl (Social Media), Haystack Reputation (DRM) 10/20/23

Data-Powered IR — A New Approach to Investor Relations

While traditional shareholder communication remains indispensable, digital engagement has emerged as a driving force in investor relations.

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Optimizing Conversion: The Power of Data and Targeting in Landing Pages and Microsites
Haystack Digital (Websites) 7/21/23 Haystack Digital (Websites) 7/21/23

Optimizing Conversion: The Power of Data and Targeting in Landing Pages and Microsites

We rely on relevant targeting data and compelling content to drive conversions. Our tools of choice: landing pages and microsites.

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Protect Your Board: Strategies for New Proxy Card Rules
Haystack Reputation (DRM), Sugar Bowl (Social Media), Fearless Company (Video) Monica Yanda 5/23/23 Haystack Reputation (DRM), Sugar Bowl (Social Media), Fearless Company (Video) Monica Yanda 5/23/23

Protect Your Board: Strategies for New Proxy Card Rules

Activist investors are coming. It’s time to get proactive about protecting yourself and your board.

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The Value of Cross-Team Coordination
Haystack Needle (Culture) 1/27/22 Haystack Needle (Culture) 1/27/22

The Value of Cross-Team Coordination

An increasing majority of our projects require multi-team support. Some of these larger-scope jobs might’ve short-circuited the system if it weren’t for the Cross-Team Coordinator.

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How Investor Relations Can Use Social Media to Prepare for Emergencies
Sugar Bowl (Social Media) 4/20/21 Sugar Bowl (Social Media) 4/20/21

How Investor Relations Can Use Social Media to Prepare for Emergencies

A pre-planned, well-cultivated social media emergency plan can save a corporate crisis, but these can’t be created overnight. If you haven’t developed such channels, you haven’t been running the right fire drills.

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