Ready, Set, Action: Video Show Packages for Your Next Investor Day
Gone is the era of closed-door analyst meetings; Investor Days have changed. Today, the stakes are higher—with audiences that include investors, analysts, employees, partners, and press—and the visibility is broader, now livestreamed, recorded, replayed, and shared. Despite this shift, however, many companies still approach Investor Days like an internal presentation with a strong slide deck, a few cameras, some last-minute graphics, and video clips assembled after the fact. The information may be solid, but the experience feels fragmented, leaving much of the long-term value on the table.
And so too must our approach to an Investor Day change. It’s time to move beyond the “PowerPoint conference” mentality and take a page from television to begin creating bold, engaging, binge-worthy content. Your Investor Day is a show, afterall—a strategic communication asset with direct impact on your business—and you need to make it count. Unfortunately, attention spans are shorter than ever, and stakeholders are losing confidence in corporate communications. Yet within this disconnect lies an opportunity.
Introducing The Video Show Package
Haystack’s event team is reinventing Investor Day production to increase impact by championing shorter presentations, dynamic videos, delightful environments, and delivering more bang for your budget. A large part of our ability to deliver these “wow” moments for our clients comes from using video show packages. Informed by our Audience-First messaging strategy and deep industry expertise, we’ve borrowed this system of coordinated visual elements from broadcast television. Standardized for use in mainstream media, video show packages are currently underutilized by investor relations.
Think of the video show package as a boosted brand wrap for your entire event, designed for in-person and streamed consumption. It includes things like custom event logos and branded environments to increase recognition, opening title sequences and video bumpers to capture audience engagement, and consistent lower-thirds and transitions to provide visual context. Everything from stage design to presentation development and video streaming is treated with a defined color and typography system and filtered through the lens of impactful engagement.
Level Up for Long-Term Value
We’ve said it before, and we’ll say it again: the true value of a successful Investor Day goes well beyond the event itself to bolster investor relations for the coming year. It’s a bit like dressing for the impact you want; video show packages go beyond mere entertainment value to create more digestible content. Yes, it’s informative, but it’s also polished and packaged in a way that encourages viewers to interact, respond, and take notice.
Investor Days are high-stakes communications moments, and you want to handle them with a level of production that imbues professionalism and leaves no doubt about who you are and what you’re saying. Video show packages create visual consistency, reducing friction and distraction for your audience, and signaling preparedness and credibility. Combining the two respects your viewers' time and attention by creating a cohesive, intentional experience that can be leveraged for additional content for months to come.
Video show packages make it easier to engage your audience during your event and to repurpose that content afterwards. We like to call this "starting your content engine" because all that optimized presentation and event content—especially when designed with this in mind—can be easily repurposed and shared on social media, IR websites, and in marketing emails. In this way, your Investor Day creates a ready-to-use content library that will continue to increase ROI and reinforce brand awareness long after your event.
Strategize for Scalability
While we strongly recommend video show packages for large-scale investor events, this system's value extends beyond that initial application to support events of any size or style. Fire-side chats, road shows, and executive briefings—whether in-person, virtual, or hybrid—can all benefit from the same treatment and further enrich your content library, creating a complete ecosystem of professionally branded communications. Design your video show package once and reuse it often for consistent, scalable results.
As the centerpiece of investor communications, your IR Day deserves all the structure and clarity that a video show package can provide, and your audience does too. Creating this system is more than decoration; it’s an infrastructure investment for all your future events and content, reinforcing credibility and commanding attention.
Ready to level up your next Investor Day? Reach out and say [email protected]