Google is switching from Universal Analytics to Google Analytics 4. Here’s everything you need to know.

Activist investors are coming. It’s time to get proactive about protecting yourself and your board.

Haystack Needle’s branding wing has grounded its old identity and is taking flight under a new name: Tailfeather.

Learn how our award-winning video team, Fearless Company, can produce and deliver broadcast-quality videos within 48 hours in over 100 countries.

Remote work is here to stay because talented people thrive in their own space and at their own pace. The key to success lies in the creative ways we keep our remote teams connected.

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Project management is like magic; you never see the strings when it’s done well. On the other hand, when problems arise, they’re hard to miss.

When an organization’s mission, vision, and values are developed with intention, created collectively, reinforced regularly, and evolved as needed, they become the rudder, wheel, and indispensable compass that points to success.

To achieve sustainable growth, we must trade cultures of fear for ones built on trust and empowerment.

Our long-standing strategy has been to build up the work that people want to do—and that clients are asking for—by focusing on trust and organizing it around teamwork.

Our guiding light is the “Rule of 4S: Security, Searchability, Simplification, and Speed” — here’s our 4S-approved shortlist of web design best practices for 2022.

An increasing majority of our projects require multi-team support. Some of these larger-scope jobs might’ve short-circuited the system if it weren’t for the Cross-Team Coordinator.

There are several measurable advantages to producing virtual events, and we advise clients to consider the following elements for success.

A pre-planned, well-cultivated social media emergency plan can save a corporate crisis, but these can’t be created overnight. If you haven’t developed such channels, you haven’t been running the right fire drills.

How can you tell it’s time to update your branding? Our rule of thumb is, “if you’re thinking about it — you probably should.”

The most successful branding projects excel by the metrics of beauty and business. So, we make the subjective more objective to align the goals of bottom-line focused clients and the inclinations of beautiful-is-better indoctrinated designers.

With today’s digital data measuring tools, adopting an “Audience First” approach is easier than ever.

The power of music is felt just as forcefully in corporate videos and documentaries as in feature films, so treat the audio with as much care and attention as the script and the camera work.

No matter the size or structure of your company, fine-tuned specialization of services and customized integration can be achieved through strategic microbranding.

With our nimble remote capture platform, our video directors can now connect directly with client devices to record HD video anywhere from a remote workstation.