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Haystack Needle
Home
Services
Clients
Case Studies
Team
Insights
Contact
In Residence Program
Home
Services
Clients
Case Studies
Team
Insights
Contact
In Residence Program
Categories
  • Fearless Company (Video)
  • Haystack Digital (Websites)
  • Haystack Needle (Culture)
  • Haystack Reputation (DRM)
  • Haystack Worldwide (Events)
  • Sugar Bowl (Social Media)
  • Tailfeather (Branding)

Insights


The Generational Gift of a Legacy Documentary
Fearless Company (Video) Monica Yanda 6/11/25 Fearless Company (Video) Monica Yanda 6/11/25

The Generational Gift of a Legacy Documentary

A legacy documentary isn’t about ego, but the continuity and connection of capturing a life on film, for the people who matter most.

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Is the Value of Remote Work Real or Imaginary?
Haystack Needle (Culture) Monica Yanda 1/28/25 Haystack Needle (Culture) Monica Yanda 1/28/25

Is the Value of Remote Work Real or Imaginary?

As an agency operating in a remote model, we’re curious to learn why other companies push so hard in the opposite direction.

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The Case for Digital Brand Guidelines
Tailfeather (Branding) Monica Yanda 7/23/24 Tailfeather (Branding) Monica Yanda 7/23/24

The Case for Digital Brand Guidelines

Digital brand guides are easy to navigate and share with employees, media, and interested third parties, keeping everyone on the same page with your brand front and center.

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Fearless M&A: Mastering the Art of Video Announcements
Fearless Company (Video) Monica Yanda 6/18/24 Fearless Company (Video) Monica Yanda 6/18/24

Fearless M&A: Mastering the Art of Video Announcements

Avoid common mergers and acquisition announcement pitfalls with these top techniques and authentic corporate communication best practices.

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Video Advances: Keeping It Reel in an AI World
Fearless Company (Video) Monica Yanda 5/30/24 Fearless Company (Video) Monica Yanda 5/30/24

Video Advances: Keeping It Reel in an AI World

Haystack’s video team has been using AI for years. It’s a game changer for cleanup, but we also see significant limitations.

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Why Internal Holiday Videos Should Stay Internal
Fearless Company (Video) Monica Yanda 12/27/23 Fearless Company (Video) Monica Yanda 12/27/23

Why Internal Holiday Videos Should Stay Internal

Year-end holiday videos are strong culture-makers, but be sure to consider your audience to avoid damaging your brand.

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Analyze Your Online Footprint And Own The Digital Landscape
Haystack Digital (Websites), Haystack Reputation (DRM), Sugar Bowl (Social Media) Monica Yanda 11/27/23 Haystack Digital (Websites), Haystack Reputation (DRM), Sugar Bowl (Social Media) Monica Yanda 11/27/23

Analyze Your Online Footprint And Own The Digital Landscape

Optimize your footprint with our Digital Landscape Discovery & Strategy process to reach your goals and stand out amongst competitors.

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Quantifying Culture Through Mission, Vision, and Value Statements
Tailfeather (Branding) Monica Yanda 9/20/23 Tailfeather (Branding) Monica Yanda 9/20/23

Quantifying Culture Through Mission, Vision, and Value Statements

We understand the importance of mission, vision, and value statements. But don’t take our word for it — let the data speak for itself.

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What's in a Name? The Five Key Attributes of Brand Identity
Tailfeather (Branding) Monica Yanda 3/29/23 Tailfeather (Branding) Monica Yanda 3/29/23

What's in a Name? The Five Key Attributes of Brand Identity

Haystack Needle’s branding wing has grounded its old identity and is taking flight under a new name: Tailfeather.

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How to Connect and Motivate Remote Teams
Haystack Needle (Culture) Monica Yanda 12/22/22 Haystack Needle (Culture) Monica Yanda 12/22/22

How to Connect and Motivate Remote Teams

Remote work is here to stay because talented people thrive in their own space and at their own pace. The key to success lies in the creative ways we keep our remote teams connected.

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Top Tips for Creative Project Management
Haystack Needle (Culture) 10/20/22 Haystack Needle (Culture) 10/20/22

Top Tips for Creative Project Management

Project management is like magic; you never see the strings when it’s done well. On the other hand, when problems arise, they’re hard to miss.

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Why Every Company Needs Mission, Vision, and Values
Tailfeather (Branding) 8/19/22 Tailfeather (Branding) 8/19/22

Why Every Company Needs Mission, Vision, and Values

When an organization’s mission, vision, and values are developed with intention, created collectively, reinforced regularly, and evolved as needed, they become the rudder, wheel, and indispensable compass that points to success.

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How to Lead with Empowerment Instead of Fear
Haystack Needle (Culture) 8/8/22 Haystack Needle (Culture) 8/8/22

How to Lead with Empowerment Instead of Fear

To achieve sustainable growth, we must trade cultures of fear for ones built on trust and empowerment.

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The Haystack Way: Trust and Teamwork
Haystack Needle (Culture) 7/15/22 Haystack Needle (Culture) 7/15/22

The Haystack Way: Trust and Teamwork

Our long-standing strategy has been to build up the work that people want to do—and that clients are asking for—by focusing on trust and organizing it around teamwork.

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The Value of Cross-Team Coordination
Haystack Needle (Culture) 1/27/22 Haystack Needle (Culture) 1/27/22

The Value of Cross-Team Coordination

An increasing majority of our projects require multi-team support. Some of these larger-scope jobs might’ve short-circuited the system if it weren’t for the Cross-Team Coordinator.

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Should you update your brand? Yes, and here’s why.
Tailfeather (Branding) 1/21/21 Tailfeather (Branding) 1/21/21

Should you update your brand? Yes, and here’s why.

How can you tell it’s time to update your branding? Our rule of thumb is, “if you’re thinking about it — you probably should.”

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Benefits of Microbranding in a Competitive Landscape
Tailfeather (Branding) 6/23/20 Tailfeather (Branding) 6/23/20

Benefits of Microbranding in a Competitive Landscape

No matter the size or structure of your company, fine-tuned specialization of services and customized integration can be achieved through strategic microbranding.

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How to Stay Essential by Being Nimble
Fearless Company (Video) 5/26/20 Fearless Company (Video) 5/26/20

How to Stay Essential by Being Nimble

With our nimble remote capture platform, our video directors can now connect directly with client devices to record HD video anywhere from a remote workstation.

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Optimize Productivity with a Hierarchy of Communication
Haystack Needle (Culture) 4/13/20 Haystack Needle (Culture) 4/13/20

Optimize Productivity with a Hierarchy of Communication

Learn the communication strategy that has increased our productivity (and sanity) while decreasing our response time.

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Working Remotely: From Remedial to Revolutionary
Haystack Needle (Culture) 3/17/20 Haystack Needle (Culture) 3/17/20

Working Remotely: From Remedial to Revolutionary

With proper planning, good communication, and strong leadership, your company can adapt to a remote work model without sacrificing productivity or culture.

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