Haystack Needle’s branding wing has grounded its old identity and is taking flight under a new name: Tailfeather.

When an organization’s mission, vision, and values are developed with intention, created collectively, reinforced regularly, and evolved as needed, they become the rudder, wheel, and indispensable compass that points to success.

How can you tell it’s time to update your branding? Our rule of thumb is, “if you’re thinking about it — you probably should.”

The most successful branding projects excel by the metrics of beauty and business. So, we make the subjective more objective to align the goals of bottom-line focused clients and the inclinations of beautiful-is-better indoctrinated designers.

No matter the size or structure of your company, fine-tuned specialization of services and customized integration can be achieved through strategic microbranding.