Written with a Zlotnick bent:
- above all, content is king
- brand is queen (almost as important as content)
- navigation must be intuitive to an 8 year old
- responsive design tells each screen it is devine
- a site without SEO is a car without wheels
- your website is only 1/10 of the first impression on google
- like an apple a day: regularly updated content has the relevancy stay
- site maps and robots are not just for breakfast anymore
- imagery creates an emotional quotient; video an engaging quotient
- if you’re not measuring success quantitatively, you’re not successful
- social media are like satellites: the connection goes both ways

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