Written with a Zlotnick bent:
- above all, content is king
- brand is queen (almost as important as content)
- navigation must be intuitive to an 8 year old
- responsive design tells each screen it is devine
- a site without SEO is a car without wheels
- your website is only 1/10 of the first impression on google
- like an apple a day: regularly updated content has the relevancy stay
- site maps and robots are not just for breakfast anymore
- imagery creates an emotional quotient; video an engaging quotient
- if you’re not measuring success quantitatively, you’re not successful
- social media are like satellites: the connection goes both ways

So – what to make of this trend regarding long-scrolling sites?

Most of our corporate partners would hate these – but for the occasional client it might make sense. We’re seeing more of it and we’re equally curious/excited/concerned.

We would love your thoughts in whatever down/casual time you can spare. No rush at all. Just curious.

Examples:
VW (Germany)
Grind Spaces
Campaign Monitor (Hiring)

This is probably the most innovative Fashion Ad Campaign I’ve ever seen. Why be 2 dimensional (photography) when you could be 3?
LANVIN Paris’ Fall/Winter Ad Campaign

What should be the guiding principles of our employee social media policy?

That trend is certainly current – I’ve been asked the same question about a dozen times this year. What I’ve found is that many companies had developed blogging or “public information” policies – and that these will morph/meld into their social media policies as such things as Twitter, Facebook, Flickr and YouTube are often just other mediums for a message.

Here are some examples:
BBC
CapGemini
Coca-Cola
IBM
Intel
Sun Microsystems
Walmart

Also – I’d add to this some intelligence on Wikipedia and LinkedIn, which we’ve posted to our reputation site.

The web will be all of these things tomorrow. And more so the day after tomorrow. Internet traffic is expected to grow 400% in less than 4 years.

And everything will change again. For example: what is search? Its not going to be just Google anymore. Will you use a mobile app, social network, or even the analog Quora? Social search is playing heavily into search algorithms already.

So don’t just take Daft Punk’s word for it. Get on the train.

“There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life.”
~ John Lennon

This is the example I show clients when they ask how all of our “screens” will converge in the near future.  At the same time, as valuable lesson in the story of health and wealth of our world.

A brilliant spot as shared by the lovely and talented winejedi.

50. Act naturally
49. Found missing
48. Resident alien
47. Advanced BASIC
46. Genuine imitation
45. Airline Food
44. Good grief
43. Same difference
42. Almost exactly
41. Government organization
40. Sanitary landfill
39. Alone together
38. Legally drunk
37. Silent scream
36. British fashion
35. Living dead
34. Small crowd
33. Business ethics
32. Soft rock
31. Butt Head
30. Military Intelligence
29. Software documentation
28. New York culture
27. New classic
26. Sweet sorrow
25. Childproof
24. “Now, then…”
23. Synthetic natural gas
22. Christian Scientists
21. Passive aggression
20. Taped live
19. Clearly misunderstood
18. Peace force
17. Extinct Life
16. Temporary tax increase
15. Computer jock
14. Plastic glasses
13. Terribly pleased
12. Computer security
11. Political science
10. Tight slacks
9. Definite maybe
8. Pretty ugly
7. Twelve-ounce pound cake
6. Diet ice cream
5. Rap music
4. Working vacation
3. Exact estimate
2. Religious tolerance
1. Microsoft Works

“I know God will not give me anything I can’t handle. I just wish that He didn’t trust me so much.”
~ Mother Teresa